How Virtual Reality is Changing
the Music Industry
How we interact with entertainment mediums has rapidly changed in recent years, and the music industry is finally catching up. Virtual Reality (VR) is being used to give fans a new way to experience their favorite bands.
The BBC reported that VR is being used is to give fans a new perspective on their favorite songs. One example of this was last year’s collaboration between Queen, Google Play and Enosis VR to create a 360-degree VR experience of the Bohemian Rhapsody music video. The BBC states that the VR app combined 2D and 3D animations along with motion-captured ballet dancers to “immerse the viewer in the late Freddie Mercury’s “subconscious mind””. As the listener moves their head the sound changes creating a fully interactive audio experience.
It is not just retrospective concerts that will allow users to use their VR. Pitchfork state that underground music company Boiler Room are intending to be able to take fans to “rave halfway across the world.” This will be achieved through a virtual venue that will host live VR streams. Fans will be able to rave from the comfort of their own living rooms. Boiler Room CEO Blaise Bellville said in a press release that the digital venue would: “bring people even closer to what it’s like being at a sweaty rave or an amazing concert halfway around the world.”
Just this month Guns N’ Roses guitarist Slash announced plans to hold a VR concert at the Los Angeles Zoo. According to the NME, the concert will take place on May 20 as part of the Greater Los Angeles Zoo Association’s 2017 Beastly Ball. Fans of the musician will be able to use VR headsets to not only watch the show live, but also go behind-the-scenes of the concert, and watch an exclusive interview with Slash. It is not just through VR that fans of Slash and Guns N’ Roses can access the band. Online gaming site Slingo have created a dedicated Guns N’ Roses slots game that allows fans to interact with the band from a different angle.
The music industry is taking the VR experience to a whole new level with many companies using it in unique ways. Tech site Mbyonic created a list of the best VR music experiences. Included on the list was a music video specifically designed for VR by The Weeknd for their remix of The Hills featuring Eminem, and a VR music game by Audio Shield where users hit virtual music notes that come towards them.
Technology has already been used to bring back dead musicians through holograms, and this can be seen as the next step. Fans want to be able to customize their music experiences and VR will allow them to see their favorite bands through a completely different perspective.
Written by: Timothy John Forker
Music Promotions CEO/Director at: FORKSTER
© 2017 FORKSTER MUSIC PROMOTIONS by Timothy J. Forker